Your Prospect Is Your Champion

Seven Ways To Increase Sales Ready Leads with Content Marketing

Webinar is over. View the archive presentation below.

View more OpenOffice presentations from John Assalian.

Discover the Power of Content Marketing

The current economy is forcing every business to explore new and more cost-effective methods to reach and retain customers. While traditional marketing and advertising sees declining ROI, the Web has become the top channel for acquiring and retaining customers. Whether the Web is a vehicle for information or a direct source of sales, all businesses must now focus on the development, execution, and distribution of online content to remain competitive.

In this thirty-minute webinar, Viewstream CEO John Assalian shares successful content marketing strategies. He offers insider tips to help your tech marketing department achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage. You will learn best practice content marketing techniques for high-tech marketing, specifically targeted to larger deal sizes ($15K to $2M).

Learn

How to integrate diverse marketing content into your lead generation system
Content strategies for lead nurturing
Why the buyers cycle is more important than the sales cycle
The long-term strategic components of a content marketing strategy

Topics Covered

Introduction to Content Marketing
- The Sales Cycle vs. The Buyers Cycle
Way #1: Make Your Content Informative, Consultative and Engaging
Way #2: Create Thought Leadership in Your Industry
Way #3: Leverage Your Content Throughout Your Channel/Partner Ecosystem
Way #4: Make Your Content Portable with Social Media
Way #5: Crowdsource: using customer content
Way #6: Develop Tracking/Metrics That Listen
Way #7: Create a Long Term Strategy (not a campaign)

"A huge thank you goes to the Viewstream team, who designed our first WW Enterprise Marketing Virtual Summit. This Team was always super flexible, knowledgeable and consistantly had a positive attitude about this project and its many complexities. A fantastic team to work with!"

Microsoft

"It is an understatement to say the website, creative and marketing content that Viewstream developed for IT Database looks great - it is downright exceptional. The team at Viewstream is terrific and I highly recommend their services."

Travis Van
ITDatabase

"It is always a pleasure to work with the Viewstream team. Their level of professionalism sets them apart!"

Ernest Berghof,
Sr. Marketing Manager
Autodesk, Inc.

The Viewstream team is creative, attentive and always gives my company and partners what we need to excel on the web. Viewstream will be our marketing partner for years to come.

Joshua Shane,
HPC Manager
Microsoft Corporation

"It's been a pleasure working with Viewstream's team of experienced and knowledgeable professionals. As an extension of Teradici's marketing team, Viewstream has helped develop and execute many successful projects including web, print, flash videos and social media."

Mabel Louie
Marketing Director
Teradici

"Viewstream is flexible, well-organized, and very knowledgeable. Viewstream is very easy to work with and always delivers quality work."

Rey Ledda,
VP Marketing
Ziff Davis Media

"With the help of Viewstream's technical and creative expertise we have turned our sales pitches into new clients."

Aedhmar Heynes,
CEO
Text100 Public Relations

Webinar: Content Marketing for Sales-Ready Leads

Your Prospect Is Your Champion

Webinar is over. View the archive presentation below.

Discover the Power of Content Marketing

Learn

Topics Covered