Read our latest thoughts on the shape of B2B technology marketing and gain a new perspective on how to leverage strategy & content to best reach your technical customers. Inside these free guides, you'll find strategic advice, market research, best practices, and real-world examples of the ideas presented.

Marketing the Cloud

Understanding The Cloud On The Horizon

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Over the past few years, Cloud Computing has evolved into a major game changer in IT. Its power to offload hardware, software, and system management has forced a revision of enterprise IT, as new business and work models are constructed to best take advantage of the new technology. In this Viewpoint, learn how Cloud Computing is changing the IT and business landscapes, and what that means for those marketing its offerings.
The Viewstream Content Mapping Framework

Viewstream Content Mapping Framework

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Content is a critical component to any marketing strategy. But bad or misdirected content can quickly derail prospects as they move through the sales cycle. The Viewstream Content Mapping Framework (CMF) shows you how to provide good, appropriately targeted content that gets results. With in-depth information on how CMF works, this Viewpoint will help you make sure your content is king!
Customer Evidence Rules

Customer Evidence Rules

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Prospects at every stage of the sales cycle are looking for tangible examples of your solution in action, and peer validation of its effectiveness. That is why Customer Evidence is such a dynamic, powerful tool for marketers looking to raise awareness, retain prospects and shorten time to sale. In this Viewpoint, you will learn the ins and outs of making Customer Evidence a key component to your content marketing strategy.