Customer Evidence communicates the benefits of your product by telling the story of a successful implementation. By allowing your customer to share their experience in their own words through testimonials and case studies, Customer Evidence shows how your offering is solving problems in the real world. Remember, everyone loves a good story.

Viewstream's Customer Evidence Can Help Your Business

• Add Credibility To Your Offering
  Prospects are more likely to believe your customers than corporate marketing claims.
• Communicate ROI
  Using testimonials and case studies to allow third parties validate your ROI claims is a powerful way to communicate to prospects the value of your offering.
• Educate Prospects About Your Offering
  Communicate the value of your offering by demonstrating how it may be implemented.
• Inspire Your Prospects To Action
  Prospects can relate to the challenges faced by the client in your customer evidence asset, and will also understand that your solution is a viable way to solve their problem.
• Bulk Up Your Social Media Portfolio
  72% of B2B buyers use online video to research tech solutions; distribute your content where your prospects are looking.*

Viewstream leaves the marketing speak behind to let your customers tell your product story in their own words.

Viewstream's story-based approach starts with the customer. We look at who the customer is, what motivates them, why they get up in the morning to do what they do. In doing their work, they are faced with a variety of challenges in their business. We uncover the reasons why the customer reached out to your solution. We then tell the customer's story through a personal case study that illustrates how your business offers the best way for them to reach their goals.

There are two major benefits to this story-based approach: increased credibility of your offering and a strengthened connection to your target market. People trust the authentic voice of a customer and feel more comfortable about a product or service that has worked for a similar business. The ultimate goal of customer evidence is to have your prospective customers relate to other people's challenges and be inspired to action.

One effective example of Customer Evidence is the case study. Traditionally, case studies are written by marketing teams to highlight a solution in action. Today, the case study format is increasingly flexible, both in form and content. Case studies can be delivered as print documents, videos, web presentations, and interactive whitepapers. Case studies can also be presented from the point of view if its subjects. Viewstream's case study writers levereage Customer Evidence to allow your customers to tell their implementation story themselves, giving your case studies powerful third-party verification that will make your business stand out.        

Viewstream's Customer Evidence can vary from a 90-second micro-documentary to full-length, product-focused case study. Our Customer Evidence videos include clear calls-to-action and can be presented on corporate websites, appended to e-mails and presentations, or leveraged across social video platforms such as YouTube and Vimeo. Our print case studies and website content can be used to promote your offering and improve credibility by showing high level examples to support your differentiation.

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What do I do next?

Next steps to find out more about Viewstream's Customer Evidence Services:

• Submit A Project Inquiry
• Talk to a Viewstream account manager by calling (888)404-8686 x204.