Viewstream created a video to illustrate how Kelly Racing uses Autodesk software to improve racecar performance. Viewstream employed a new technique that allows the subjects themselves to create their own content, adding a powerful amount of honesty to the video.

There are many ways to incorporate Customer Evidence to your marketing mix. But whichever way you choose, these personal stories help create a relationship between your audience and your brand, bringing real-world storytelling to your marketing campaigns.

Watch the Kelly Racing/Autodesk Video below:

Viewstream CEO John Assalian recently published an article in Corp! Magazine outlining how Customer Evidence can move prospects down your sales funnel with impressive ROI. In the article, he also provides tips and tricks to help marketers plan and execute Customer Evidence that works.

Read Customer Evidence: Telling Your Customers’ Stories So They Can Tell Yours

Learn more about Viewstream’s Customer Evidence work

Viewstream’s mobile services leverages digital marketing content across mobile platforms, including iPhone, iPad, Droid, Windows Mobile, Blackberry, and more. Leveraging our expertise in creating content and bringing it together with our strong development capabilities enables us to continue our tradition of expert professional services for technology marketing. Mobile will continue to grow, and Viewstream is building the next generation apps and content as we move forward through another amazing stage of computing.

One recent example of our work was an Autodesk screencast, “Autodesk Design Suite Premium” developed for the Apple iPad device. If you have an iPad, click here and load the iPad version to see how well these assets deliver using mobile technology. Or, if you are on a desktop, click here to see the desktop PC version.

If you are interested in formatting interactive and rich media assets for mobile, or have an idea for an app you would like to have developed, give us a call. We’d be happy to help!

In the last ten years, different kinds of marketing channels have waxed and waned in effectiveness and prominence—from search, to social, to mobile marketing. New conversations and opportunities connected to these channels are continuously developing, adding to an already large base. With this immense expansion, precise targeting of niche market segments, more than ever, is now possible.

Demand generation, content development, direct-mail management, CRM, marketing automation, and tracking and analytics can all be crucial components of a well-targeted marketing campaign. These are all unique and valuable channels that can generate results—but being successful is not about just knowing the channels, it is about knowing your customer. The crucial need to know your customer is a key attribute that many marketing agencies cannot deliver. The media may change, but the expertise and market knowledge required to reach your customer remains.

Does your agency have the necessary experience and expertise to know your customers? Many agencies can do creative and production (though not every), but only a few can really connect with and understand your business and your customer.

Viewstream is the leading national marketing agency focused exclusively on serving technology companies that deliver complex solutions for technical computing, life sciences and design engineering. We are experts in translating complex computer industry products and developing positioning and messaging into digestible marketing content with effective education and calls-to-action.

Viewstream’s domain expertise in technology market segments help your organization fill any gaps in skill, while keeping overhead costs low, to produce content that is pinpointed to the buyers and users of your product offering.

To aid your understanding of the proliferation of marketing channels and how it has changed B2B marketing, Viewstream has created, “Viewstream Viewpoints,” an on-going series of free, consultative papers designed to address issues in technology marketing from the perspective of a technology-focused digital marketing agency. Inside these free guides you’ll find strategic advice, market research, best practices, and real-world examples of marketing that can address your challenges.

Check out the Viewstream Viewpoints here:

Understanding The Cloud On The Horizon
Over the past few years, Cloud Computing has evolved into a major game changer in IT. Its power to offload hardware, software, and system management needs has forced a revision of the enterprise, as new business and work models are constructed to best take advantage of new technologies. In this Viewpoint, learn how Cloud Computing is changing the IT and business landscapes, and what that means for those marketing its offerings.

Content Mapping Framework
Content is a critical component to any marketing strategy. But bad or misdirected content can quickly derail prospects as they move through the sales cycle. The Viewstream Content Mapping Framework (CMF) shows you how to provide good, appropriately targeted content that gets results. With in-depth information on how CMF works, this Viewpoint will help you make sure your content is king!

Customer Evidence Rules
Prospects at every stage of the sales cycle are looking for tangible examples of your solution in action, and peer validation of its effectiveness. That is why Customer Evidence is such a dynamic, powerful tool for marketers looking to raise awareness, retain prospects, and shorten time to sale. In this Viewpoint, you will learn the ins and outs of making Customer Evidence a key component to your content marketing strategy.

View the demo.

In a matter only too fitting, our relationship with Silverlight will kick off in one week, with the launch of a Silverlight/.NET-based virtual event for Microsoft. (More on that later.)

Flash isn’t going anywhere, and we will continue to use it for all it’s worth. But by partnering with Microsoft to offer Silverlight and .NET development, we are prepared to take on the increasingly diverse needs of our clients. Check out more information here.

Viewstream has worked on a number of virtual events, for Autodesk, Microsoft, HP and others. Over the years, we have seen the concept of the virtual trade show develop and, to certain degree, mature.

We’ve also seen virtual event providers come and go. The biggest problem with these new companies is the insistence on taking the cookie-cutter approach, generally characterized by corny 3D worlds for attendees to navigate. These companies following the same model for every event, creating scalable products for virtual shows.

This approach is faulty from the get-go. Users don’t care to have a 3D navigable environment-there is Second Life for that. And that is to say nothing of the lowest-common-denominator delivery. (Sorry, 240×180 pixel videos just don’t cut it!)

We all know that success comes from standing out from a crowd. In these similar 3D environments, people loose interest because they’ve seen it before. Viewstream’s approach is a more customized professional services offering. We take the right approach – by making you stand out and by delivering your message to the right audience. We take advantage of all the possibilities of the online world to create true “social” experiences and deliver stunning content.

Here are a few of reasons why more companies are doing virtual meetings and events, and the value attached to them:

1. Saving Costs: Bottom line – virtual events are cheaper then flying in customers or team members from around the world.
2. ROI Measurements: Even if you track leads from a trade show, how do you really measure the ROI? And how often does the investment in a trade shows lead to a return on your investment? There is no solid proof of good ROI from external events, particularly when compared to online events. With online events, everything is measurable and results can be tested. In fact, if your ROI measurement tools in the online world are already in place you can easily extend with little cost to virtual events.
3. Content Archives: All content created for online events become mini websites in themselves, and user’s questions, social media elements like blogs, etc., are very valuable to leverage to other marketing arenas.
4. Search: Having a “spiderable” set of world class content is nice, and is surely a consideration for high ROI in itself.
5. Extend Reach: Online events are not limted by geography-meaning more people can attend from around the world.

Most recently, we were in Las Vegas for the 2008 HP Software Universe Conference. Check out the photos to see our technology in action!

Images courtesy of The Kenwood Group.

To see this thing in action, watch this TED video demo from last year.

The process is called photogammetry, and the end result is pretty stunning. The University of Washington’s virtual tourism project is pretty novel; imagine visiting the Seven Wonders of the World through your phone.

The point is that across the board, people are expecting more out of their user experiences, whether searching through photos on Flickr or performing high-end modeling.

Viewstream is at the cutting edge of new technologies, constantly adapting our services to this ever-changing environment. We’ve always seen emerging media tools as opportunities to meet our client’s needs.

Are you keeping up?

I know most people don’t read whole articles anymore — so here’s the bottom line — technology decisions always comes back to understanding a mix of three things: functionality, user requirements and business objectives. Figuring all that out is a service that a company like Viewstream provides. We call it “Brains” work, and it’s really what our business is all about. In any case, the article can at least give a good summary of what’s changing and why.