Archive for the ‘Events’ Category
Content Marketing: Seven Ways
Today we presented our webinar, Your Prospect Is Your Champion: Seven Ways To Increase Sales Ready Leads with Content Marketing. In the presentation, I shared some insights into how tech marketing departments can achieve better sales-ready leads, execute more effective lead-nurturing strategies, and sustain competitive advantage using uninterruptive, informative content.
If you missed the webinar, download the pdf, or view the slideshow below.
We had a great group this morning. Thanks to everyone who attended!
Our event on Microsoft Silverlight
We are doing a live event with Microsoft’s Michael Scherotter tonight. Check the invite here for more infomration.
During the course of marketing the event, we received several of the “Flash vs. Silverlight” type emails/responses, and so we wanted to mention a couple of things. First of all Viewstream is a long standing Flash Developer — we go back to the Macromedia Director days, the first version of QuickTime, and Flash 1.0.
We make decisions about what development tool to use based on our client’s requirements and our client’s clear-target customer. Beyond that, we are completely neutral.
Our resident .NET guru emailed me with some notes for tonight, and I wanted to share them with everyone:
Silverlight is a contained development environment. It integrates into the Data access layer natively, as it is part of the .NET development. This is a very powerful feature to work with when development web 2.0 or database driven sites.
Because Silverlight is integrated in the .NET environment, there is no extra investment of time or specialized debugging methods when developing a Silverlight app in the case of a development house focused on the .NET framework. It uses Visual Studio professional and express editions. Because the Express editions are free, and provide 75% of the tools used in the Professional editions, this mean that Silverlight development, with a fantastic API can be totally free.
A myth about ASP.net over PHP is that it’s “expensive”. The only expensive portion about it is when a company hosts their own web servers, or when the host their own SQL Server licenses. However, in a shared hosting environment, it’s the exact same cost as a Linux environment, as ASP.net is always a standard feature along side PHP in said shared hosting. What this means is, you can have a “RIA” web application for a fraction of the price. Once again, take a free edition of Visual Studio, with Silverlight tools and then look at the price of shared hosting. Now take the same price of shared hosting, look at the price of either Flash or Flex development tools. Look at the process it would take having two separate development environments interact (such as PHP), and I think it starts making sense.
Anyone who is comfortable in C#, or even Java, can quickly learn to develop highly advanced Silverlight applications quickly.
Webinar on Content Marketing
I will be doing a webinar on Thursday, May 28, 2009, at 10:00AM Pacific, on Content Marketing. The webinar will focus on companies that need a persistent content marketing strategy – and how to create engaging content to bring that strategy to life.
I will present the seven ways to use content marketing in your marketing & sales strategy, including:
Way #1: Make Your Content Informative, Consultative and Engaging
Way #2: Make Your Content Portable with Social Media
Way #3: Leverage Your Content Throughout Your Channel/Partner Ecosystem
Way #4: Create Thought Leadership in Your Industry
Way #5: Develop Tracking/Metrics That Listen
Way #6: Create a Long Term Strategy (not just a campaign)
Way #7: Crowdsource: Using customer content
Please attend – I will present for thirty minutes and have some time for Q/A.
See you online!
Microsoft Virtual Summit a Success
When Microsoft wanted to host a summit for its global enterprise marketing team while keeping costs down, they called us! We created a virtual solution, the Enterprise Marketing Virtual Summit 2009. Over three days, hundreds of Microsoft marketers from around the world attended the event without leaving their desktops!
We build this custom site from the ground up, exclusively using Microsoft technology, including .NET programming, SQL Server and Silverlight (Viewstream is an official Microsoft Silverlight Partner). This virtual summit did away with the cookie-cutter 3-D world of many virtual events to take a content-driven approach. Live webinars and on-demand video integrated into an environment designed for interactivity and conversation. All live sessions were available on-demand shortly after they were held. There was event a Race Game, where users gained points for attending virtual sessions and engaging with other attendees via message boards.
Microsoft’s Enterprise Marketing Virtual Summit 2009 officially wrapped yesterday, but the event lives on through this site. Attendees can still log in and watch session videos on their own time.
We want to thank the Microsoft team for such an exciting project. We had a lot of fun with this one!
Sorry – this is an invite only event – but you can see the home page here.
Drinkin’ the salesforce.com kool-aid
Today I attended the Tour de Force — a Salesforce promotional event that introduces the “platform” as a service solution. The Cloud Computing space is loaded with vendors — and I am willing to bet my house that this is the real deal — what people will call Web 3.0 — and make web 2.0 look very small. I told you that I drank the kool-aid!
Essentially, this solution allows you to quickly develop enterprise level software using the shared “cloud” resources of salesforce’s infrastructure. Cloud computing is when the datacenter becomes virtualized, and servers are no longer thought of as unique entities, but an array of systems that function together and offer all the foundation services (infrastructure, billing, security, content, database functions, etc.) you need to build an online software service. Now, developers will have an integrated platform to build, test, and deploy applications — with shared code and resources the benefits are immense. This really lowers the barrier to entry for software — and from a business perspective enables what I call the “short tail” — where your business solution can be offered to any size business in any market. When you have an Amazon or Google or Salesforce infrastructure behind you, you can scale ad infinitum. Or sell to one. Revolutionary.
Here’s an image from Peter Laird’s blog that provides a great landscape of what is going on.
HP Adopts Viewstream’s Proprietary Presentation Technology
For the past two years, Viewstream has provided proprietary networking and display systems for HP and The Kenwood Group events. Our system, developed in-house, allows audience members to send questions via text message or e-mail, which were processed and displayed on the main screen in real time.
Most recently, we were in Las Vegas for the 2008 HP Software Universe Conference. Check out the photos to see our technology in action!
Images courtesy of The Kenwood Group.


Pictures from Burma Benefit: Cyclone Relief
Thanks to everybody who attended — many of our clients, friends and associates pledged money to benefit Cyclone victims — and despite the issues with aid getting through we know the money will go to good use with the Red Cross. Thanks to Gallery Lounge and Burma Youth Association and everybody who helped out. Amazing.
Benefit for Burma: Getting Together for Cyclone Relief–This Friday
The tragic cyclone disaster in Burma last week has devistated that tiny nation. And we want to help! And we are doing it the best way we know how- with good food, good entertainment (including Burmese Ethnic Dancers!), a raffle, happy hour prices and a lot of information and presentations about the crisis.
We will provide attendees with information to donate through phone/email or you can donate through us at the event.
 Here’s the skinny:
Benefit for Burma: Cyclone Relief
Friday, May 9, 2008
6-9 pm
Gallery Lounge on Brannan
510 Brannan St.
San Francisco, CA 94107
More information is available here and here.
We hope to see you there!
Viewstream Party
Eight years is a decent amount of time in this business. So last night we celebrated the only way we know how- cocktails, Burmese eats, the best dj in town, and a serious discussion about the advantages of a four-hour work week.
We also launched a couple new Viewstream services, live flash streaming and HD streaming. We are the new school, after all.
Our one hundred or so guests were treated to a presentation by Tim Ferriss, the man behind the bestselling The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich. A real renaissance man, his talk ran the gamut, from time/money relations in professional work to the three currencies of the digital age (time, income, and mobility, in case you were wondering), from the advantages of polarizing people to why the Japanese might think all Americans are cavemen.
The party kept going thanks to music from DJ Damien, who kicked it out all night long. We were going to post some photos, but thought we needed to save some very important people from some very public humiliation. You know who you are!
Thanks to everyone who came out last night, particularly all the new friends we made. Here’s to an amazing 2008.
Also, thanks to our neighbor and gracious host, The Gallery Lounge. Sorry about the mess.
