How To Make Product Demos Sell
December 5th, 2008
Flash Presentations, Flash Demos and Online Demos are VERY effective tools to help sell your products and solutions. Most companies have product demos on their websites, and most of them are not very good. Considering that if you look at web analytics, product demos are the type of content that people actually click on and will watch, companies ought to invest in making quality product demos—and leveraging this communication across various mediums.
Viewstream has a lot of experience in creating product demonstrations — and we wanted to share some of our tips and tricks. So we wrote an article, that shares some of our insights. It’s a little long for a blog posting, but check it out here.
Please make comments to the blog!
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Curious — how does search marketing fit into this?
Product demos are best in the awareness / stage — at the point at which a prospect knows that they have a problem, and need a solution, and looking at the overall product landscape. Search is the one medium that traverses through Awareness, Consideration, and Decision phases of sales cycle, so you your product demos should support your search strategy on landing pages, as content on website once a search prospect comes to your site, and in matching product demo copy with search keywords.
Amen, brother.
Not to mention the fact that online product demos can really help some of the customer education process that would otherwise have to be performed by sales staff. And these days there are so many sales teams running lean and mean …
I also think there is a decent percentage of web site visitors who balk at having to talk to someone for more info … but are definitely willing to check out a high quality product demo / flash video. Forcing customers to talk to a sales person just to see the product in action seems very passe. There is no reason not to make quality marketing resources available to them online. If you have a quality product, nothing is more powerful than getting your prospects to see it in action.