Video Brochures for Fun and Profit

Bring your sales and marketing into the modern age with a Video Brochure, a stylish way to get your audiences to go “Aha!”.

Video Brochures offer an exciting and innovative way to present videos using a format most people haven’t seen. When the Video Brochure is opened your brand or product video will be displayed in high definition with superb sound quality. Featuring a wide variety of customization options and designed in-house with your brand in mind, Video Brochures excite the viewer while promoting and enriching your message.

If your usual techniques just aren’t getting the job done anymore then Video Brochures can be just what you need to ensure that you are engaging with your audience in the best way possible. Clients like NVIDIA, Adobe, Autodesk and more have used for field marketing, sales, events and product launches.

For more information and pricing, visit:

https://spark.adobe.com/page/rAeynoUmmTU5b/

Viewstream Agency Credentials Video

Take a look at Viewstream’s new and improved Agency credentials videos. With tons of new work, we wanted to update with some fresh content.

Some of the featured clients: AutodeskAdobeNVIDIA ZendeskAmazon Web ServicesMicrosoft Dynamics 365.

If you are interested in seeing how to market to human beings and not bots – send us an email! We would love to discuss what Viewstream can do for you.

Viewstream Keeps Raking in New Awards!

Viewstream can’t be stopped! With such a hectic and amazing year coming to a rapid close, Viewstream is thrilled to add three Telly Awards to our collection.

The 38th Annual Telly Awards has prized Viewstream with three awards in the category of Commericals / Marketing. The Telly Awards honors the best of the best for creative work in video and film productions. Viewstream was especially recognized for our creative videos for Microsoft/Toshiba, Adobe, and Autodesk.

Check the videos out below:

The Power of Great Experiences

Superhero Series 

AutoCAD 360 in 36 Seconds 

Six Award-Winning Videos

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Take a look at Viewstream’s 6 award-winning videos.

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To see more of the award-winning videos, click this link.

If you are interested in seeing how to market to beings and not bots — contact us! We would love to discuss what Viewstream can do fo you.

Market Share from Marketing

How much of your market share do you get from marketing?

Most people overestimate what marketing can do over a couple quarters, but underestimate how effective marketing can be over ten quarters. The goal is to get to the goal faster: a great marketing campaign will help a great product take off, or a bad product fail faster. In other words, if your marketing doesn’t work, then you save money in the long run by failing fast and moving to your next successful campaign.

We believe marketing is about scale. We must constantly move the market with your product and brand vision. The biggest problem in marketing today is irrelevance. In a world bombarded with marketing messages, retreat is not an option. You must stand out and advance.

Viewstream would love to help you scale through our insights, strategy, creative, media and analytics.

Make A Human Connection

Greetings Fellow Video Marketers!

When it comes down to it, if we like someone, we become engaged and we are more likely to listen to what they have to say. An old sales executive friend of mine always said “People buy from people they like.” I believe this to be true.

When Viewstream was preparing to shoot a video to show off Cray Supercomputer’s manufacturing facilities, we were working from a script. We were planning on conducting a couple of interviews to provide clips to support a voice over artist in the final video. However, as soon as I spoke to the factory staff I knew we had to have them tell the story. They pour their heart and soul into their work. I think you’ll agree, they tell the story better than anyone, and you can tell they really care about their work.

If you are interested in seeing how to market to beings and not bots – send me an email! I would love to discuss what Viewstream can do for you.

How to Get Better Marketing Results with Video Testimonials

How to Get Better Marketing Results with Video Testimonials

What matters to most potential customers is not what you say about your business, but what your existing customers have to say.

Video Testimonials are an effective marketing solution that communicates your value by demonstrating your offer in the real world. With strong Video Testimonials you can secure credibility, invigorate your sales cycle and span across multiple communications channels, all while you tell the success stories of your most valuable asset—your customer.

If you would like to know more about how Video Testimonials can help you drive home your marketing message, visit our Video Testimonials Resource Center linked below, which features eight example videos and case studies.

GAIN INSTANT ACCESS

 

 

Your Customer Is More Believable Than You Are

Greetings Fellow Video Marketers!

We have a lot of metrics these days – way too many metrics. We can get caught up in the magic of Marketing Automation to the point we forget that people aren’t automated. We have such a need to get the word out, sometimes we forget that the delivery system can be just as important as your message.

So how does a company deliver its marketing message without sounding like we want them to drink our kool-aid? When it comes to delivering an honest, sincere, believable message, no one can help you like your successful customer. You’ve changed the way they work. They love it! Let them be the voice that spreads the good word.

Autodesk asked us to work with PCL construction to tell the story of their BIM 360 product in use.

If your customer doing something life changing, or of general human interest with your product – you have struck gold! As an example, check out this video for the foundation of the Microsoft Cloud – Windows Azure.

If you are interested in seeing how to market to beings and not bots – send me an email! I would love to discuss what Viewstream can do for you.

Current State of Use of VR/AR in Medical and Dental Device Marketing

 

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Medical and dental device companies who can incorporate VR/AR into marketing tools, presentations and trade show exhibits will provide their clients and potential customers with a cutting edge experience that can help to differentiate from the competition, creates excitement and takes advantage of the more immersive learning experience associated with AR/VR.

Use of 2D animations has traditionally been the marketing tool of choice by most medical device firms, but larger industry players such as Medtronic have begun to incorporate AR/VR demos into tradeshows and device marketing.

VR is growing in use and acceptance as a training tool for many allied health professionals but most especially surgeons and those performing invasive procedures. It is inevitable that the surgeons and medical professionals who trained on AR/VR platforms will begin to bring this technology and benefits to their clients for educational and marketing purposes in order to increase comfort and compliance with elective or emergent procedures and to better understand post-op home recovery protocols.

“And while the field of virtual reality has remained mainly in academic medicine, there are promising applications in other areas of health care. One such avenue: Showing patients exactly the steps of a surgery or procedure and what happens afterward, to ease confusion and concerns of patients.”

https://www.statnews.com/2015/12/30/virtual-reality-medical-device-testing/

If you are interested in Viewstream VR & AR services, please email sales@viewstream.com

Watch-Ability

Greetings Fellow Video Marketers!

You wouldn’t be reading this if you didn’t realize the effectiveness of video in your campaigns and sales numbers, but what makes a good marketing video? We’re all constantly bombarded with requests to watch a product demo, pitch or overview, sometimes it can be overwhelming to know what type of video would be effective for your own particular needs. At Viewstream, while we see and deliver the benefits of marketing automation, we also realize you are selling to beings, not bots. Bots just do math, which can be interesting to a nerd such as myself, but human beings need more than numbers to make an intelligent purchase decision.

Really there are only a few essential considerations, the most important of which, I believe, is watch-ability. Obviously, your video cannot be effective if no one watches it, or “tunes out” even if your metrics show the video was played from beginning to end.

The biggest mistake you can make is to believe that someone will watch your video just because you made it, or worse, paid a lot for it. With so many ways for our potential customers to distract themselves these days we need people to WANT to watch our video, or even leave them wanting to see more similar videos.

Sure, a potential customer may need to decide on a product or service to complete their project, but that doesn’t mean when you show your product features it has to be in a boring sales guy webex, or worse, an edited on demand webex. Check out what we did for a Microsoft / Toshiba joint project. You’ll get to see the features our clients wanted to share with potential customers, and the videos high level of watch-ability might keep you watching all five of the series:

The original series of five was so successful, they inspired Microsoft and Toshiba to bring back Kyle for another series!

If you are interested in seeing how to market to beings and not bots – send me an email! I would love to discuss what Viewstream can do for you.